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Founder's note  ·  25 October 2026  ·  3 min read

Why we're building SalesCraft

I'm Shirin Deshpande. Before SalesCraft, I was a data science leader at Poshmark and PwC, helping teams make better decisions with data.

When I started selling to manufacturers, I learned how much work goes into a single meeting. Before every one, I wanted to know who would be in the room, whether the company was buying, and what mattered to them. Gathering that took time, meeting after meeting.

If you lead a sales team, you know this well. Your reps spend precious time researching before every meeting, time they'd rather spend with buyers.

We believe AI can help sales teams do their best work, faster. As AI comes in, work will become more specialised, and sales will too. The people best at closing deals should spend their time closing, with agents researching their buyers so they can perform even better.

That's what SalesCraft is for. It's the layer of intelligence that takes on the repetitive work: finding the right buyers, researching them, drafting outreach, and preparing for every meeting. So you and your team can focus on your expertise.

Reps using SalesCraft are already winning at outreach and prep, and having more productive meetings. In our pilots, prep has been three times faster.

We're building SalesCraft alongside sales teams, and we'd love to show you how it works. Sign up and see what your team could do with the research already done.

Shirin DeshpandeFounder, SalesCraft
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