Engineering and R&D

Selling to R&D?
We've got you.

We find the engineering teams working on the problem you solve, the people leading them, and prepare you for the technical questions before the meeting.

Sign up Start a pilot
If this is your week

Sound familiar?

  • ✓ You built the product and you are also the sales team.
  • ✓ Your buyer reads specs, not brochures, and ignores anything that reads like a template.
  • ✓ Procurement is the last person you need and the first one who answers.
  • ✓ The one person who can answer a technical question is you.
Who decides

Corvin Robotics, drive systems team

The people who decide a component change

Head of R&DDecides
Design leadShapes
Test and validation engineerSigns off
ProcurementLast
What changes
Engineers take calls from people
who understand their problem

Which teams

Companies whose engineering work touches what you make, scored for fit with the reason.

Who inside

The R&D head, the design lead, the test engineer. Procurement last.

What to say first

A message that references their product, their hiring, their published work. You edit and send it.

Before the meeting

A cited brief that anticipates the technical objections and tells you what to ask.

Who it finds
The people who shape the decision

Head of R&D

Owns the roadmap your product fits into.

Design lead

Decides what gets specified.

Test and validation engineer

Runs the evaluation you will be judged on.

Application engineer

Your champion inside, if you find them first.

Program or engineering manager

Owns the budget and the timeline your evaluation has to fit.

Procurement

Signs the order after the engineers have decided. Not before.

Empower the whole team

So your second hire
answers like you do

Your datasheets, application notes and test results become battle cards and short lessons. You review and publish them. Nobody has to wait for the founder.

Your expert reviews and publishes. The model does not invent product facts.

Datasheet, encoder rangePublished
Application note, EMIPublished
Test results, 10k-hour runPublished
Objection: "we build it in-house"In review
Sign up

See it work on your live target list.

A pilot runs with your reps, on your market, and is judged by your definition of a result: meetings booked, briefs used, time saved. Two ways in. Pick the one that fits.

See it

Request access

Get your team onto SalesCraft. We review every request and come back within 24 hours with a time for a 30-minute walkthrough on your market and your accounts.

Run it

Start a pilot

Tell us about your team and your market. Our team gets in touch within 24 hours to set it up with you.