Speciality chemicals, ingredients and additives on one side. Water treatment chemistry, membranes and plants on the other. We find the makers and plants that use what you sell, the person who can approve a change, and prepare your rep before the trial.
The people who decide a raw-material change
Makers whose formulations use your category, by end use: polymers and plastics, personal care, adhesives and sealants, paints and coatings, water treatment, intermediates.
The formulation or R&D head, the plant head, QA and regulatory, sourcing. Ranked by who can approve a change to the recipe.
A message about their new launch, their reformulation, their export registration, their capacity add. Not about your grade list.
A cited brief: what they launched, which claims they are chasing, what they are hiring for, what to avoid, which of your grades fits.
We find the makers whose formulation uses your category, by end use, and the chemist who can get your sample a trial.
New launches, reformulation hiring, export registrations, capacity added. Which of your grades fits, and what to avoid. Cited.
We find the plants and utilities under pressure on water, effluent or discharge, and the utilities head who owns the problem.
Discharge norms tightened, a notice from the regulator, a new plant or line, zero-liquid-discharge commitments. What to ask before quoting. Cited.
A new SKU means a new formulation, and a window where the ingredient list is still open.
Export registrations, GMP, ISO, organic or halal claims. Each one forces a look at every input.
Capacity announced, land taken, a line commissioned. Suppliers get chosen before the first batch.
A job posting for a formulation chemist or an application lab head says reformulation is on the plan.
Discharge limits change, or a regulator issues a notice. The plant has to act, and has a budget to do it.
A competitor's plant shutdown, an import restriction, a price shock in a feedstock. The moment a second source gets a hearing.
Decides whether your sample gets a trial.
Approves what changes on the line, and when.
Signs off the spec, the certificate of analysis and the compliance file.
Negotiates once the chemist has said yes. Not before.
Owns the water, the effluent and the discharge number.
Answers to the regulator, and sponsors the fix.
Technical data sheets, safety data, application notes, trial results, competitor grades. Your technical lead reviews and publishes them as battle cards and short lessons. The rep who joined in March answers like the one who has sold into that plant for ten years.
Your expert reviews and publishes. The model does not invent product facts.
A pilot runs with your reps, on your market, and is judged by your definition of a result: meetings booked, briefs used, time saved. Two ways in. Pick the one that fits.
Get your team onto SalesCraft. We review every request and come back within 24 hours with a time for a 30-minute walkthrough on your market and your accounts.
We'll be in touch within 24 hours, with a time for the walkthrough.
Tell us about your team and your market. Our team gets in touch within 24 hours to set it up with you.
We'll be in touch within 24 hours, to set the pilot up with you.