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Notes from building SalesCraft

What we are learning from selling to manufacturers, and from the sales teams piloting SalesCraft with us.

FOUNDER'S NOTE  ·  25 October 2026

Why we're building SalesCraft

Before every meeting with a manufacturer, I wanted to know who would be in the room, whether the company was buying, and what mattered to them. Gathering that took time, meeting after meeting. SalesCraft is the layer that takes on that work, so the people best at closing deals can spend their time closing.

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