Construction and building products

Selling what the engineer specifies?
We've got you.

Fasteners, anchors, structural connectors, façade and waterproofing systems. We find the projects where your product gets specified, the structural engineer or architect who writes it in, and prepare your rep before the site meeting.

Sign up Start a pilot
If this is your week

Sound familiar?

  • ✓ The contractor buys it, but the structural engineer decided it months earlier, on a drawing you never saw.
  • ✓ By the time the tender is out, the spec is closed. If your product is not on it, you are selling a substitution.
  • ✓ Every project has three companies in it: the developer, the consultant, the contractor. Your rep needs the right person in each.
  • ✓ Approved-vendor lists change when someone asks. Nobody asks until a project is live.
Who decides

Riverside Logistics Park, phase 2

The people who write the spec

Structural engineer, consultantDecides
ArchitectShapes
Project head, developerSigns off
Contractor's purchase headLast
What changes
Reach the engineer before
the drawing is issued

Which projects

Projects and the firms behind them: developers, structural consultants, architects, contractors. By type: high-rise, industrial sheds, infrastructure, data centres.

Who inside

The structural engineer, the architect, the project head at the developer, the contractor's purchase. Ranked by who writes the spec.

What to say first

A message about their new project, the approval they just got, the standard they design to. Not your catalogue.

Before the site meeting

A cited brief: projects underway, what they have specified before, what to avoid, which of your range fits the drawing.

Why now, in your world
The signs a spec is still open
What the brief watches for, each with its source.

A project announced

Land taken, an approval granted, a launch published. Design starts now, and the spec with it.

A consultant appointed

The structural or façade consultant named for a project is the person your rep needs this month, not at tender.

A standard changes

A new code, a seismic or fire requirement, a green-building target. Every product on the drawing gets re-checked.

Hiring for site

A contractor hiring site engineers and planners has work starting. Vendor lists get set in the first weeks.

An industrial build

A plant, a warehouse, a data centre. The owner, the PMC and the contractor all get a say on what goes in.

Who it finds
The people who shape the decision

Structural engineer

Writes your product into the drawing, or writes a competitor's.

Architect

Chooses the system before anyone prices it.

Project head at the developer

Approves the vendor list.

Project management consultant

Runs the vendor approvals and the schedule the contractor works to.

Site or planning engineer at the contractor

Raises the substitution request when something on the drawing is hard to get.

Contractor's purchase head

Buys what the drawing says. Negotiates the rest.

Empower the whole team

So the new rep can
read the drawing

Load tables, approvals, test certificates, installation guides, competitor equivalents. Your application engineer reviews and publishes them as battle cards and short lessons. The new rep answers the structural engineer's question without calling the office.

Your expert reviews and publishes. The model does not invent product facts.

Load tables, anchor rangePublished
Fire test certificatesPublished
Lesson: reading a structural drawingPublished
Competitor equivalents tableIn review
Sign up

See it work on your live target list.

A pilot runs with your reps, on your market, and is judged by your definition of a result: meetings booked, briefs used, time saved. Two ways in. Pick the one that fits.

See it

Request access

Get your team onto SalesCraft. We review every request and come back within 24 hours with a time for a 30-minute walkthrough on your market and your accounts.

Run it

Start a pilot

Tell us about your team and your market. Our team gets in touch within 24 hours to set it up with you.